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Q4 2026 · BFCM · English

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Documents · 20

Day 1 Index - Q4 2026 - BFCM WorkshopDoc
Day 2 Index - Q4 2026 - BFCM WorkshopDoc

Day 1

1 - What happened in Black Friday 2025?Doc
2 - My Best Learnings & Case Studies from BFCM 2024-2025Doc
3 - BFCM Full War Map: October to JanuaryDoc
4 - Trends and Expectations for Q4 2026Doc
5 - Understanding the Consumer during Black FridayDoc
6 - Designing Your Offer for high AOV and high CTRDoc
7 - BFCM Campaign Structure: Hype, Testing & ScalingDoc
8 - Winning the Attention War: Unfair AdvantagesDoc
9 - BFCM Infrastructure & Risk ManagementDoc

Day 2

1 - Black Friday Ad CreativesDoc
2 - BFCM Ad Account StructuresDoc
3 - CPM: Ways to Lower itDoc
4 - Manual Bidding during Black FridayDoc
5 - Scaling During BFCMDoc
6 - Wave Surfing, Intraday ScalingDoc
7 - Simulations and Practical Cases: Decision MakingDoc
Calculating Overlap / Incremental reachDoc
Creative Concepts - Black Friday 2026Sheet