Workshops · Q4 2026 · BFCM · English · Day 1

3 - BFCM Full War Map: October to January

Q4 2026 WORKSHOP - DAY 1

BFCM Full War Map: October to January

OCTOBER: Priorities, Flash Campaigns

Find Winter Winners and Expand Them
For example, some of you have tested “POV: You find your new winter hobby” during September. So the goal for October is to expand on this concept: More creators doing it, more ways of communicating it, …
October Dates and Events
October 6th and 7th: Amazon Prime Day
*If what you sell is available on Amazon, lower ad spend
*If what you sell is not available on Amazon, increase ad spend

October 31st: Halloween (Campaign: 18th - 31st)
Halloween ads library: https://app.tryatria.com/workspace/board/share/e6ec60ae-50b6-4250-8f03-b5d7e450b49d?token=ee1bKSTceQsi

Hack: During halloween, launch discount ads that DON’T mention halloween. Keep them active until Black Friday with the goal to reach BFCM with >100 purchases accumulated in that specific campaign or ad set.

NOVEMBER: Testing, Scaling, Important Moments

We will see this “BFCM Campaign Structure: Hype, Testing & Scaling” in a few minutes, but for now, let’s just introduce it:

Single’s Day: Nov 11th

Buen Fin (Mexico): Nov 13th-17th

Forgotten Friday: Nov 20th

Pre-Black Week Weekend: Nov 21st-22nd

Black Week: Monday 23rd to Thursday 26th

Thanksgiving (USA): Nov 26th

Black Friday: Nov 27th

BFCM: Nov 27th - 30th

Cyber Monday: Nov 30th

DECEMBER: Structure, Dates and extra Flash Camp.

Dates:

Other Flash Campaigns for December

Transitioning to January (Q1)

Keep the New Year Sale active
By December 15th start preparing your January creatives, don’t do it by January 10th !!
Switch in consumer behavior: From gifting and celebrating, to New Year resolutions, goals, habits, changes, …
Check the Q1 2026 workshop when you prepare your January 2027:
https://drive.google.com/drive/folders/1qxupeOforxr4TGPpPv5FtvlPwitzdJBy?usp=sharing

Synced from Manel’s Google Drive · images and tables are shown as in the original doc