Day 2 Index - Q4 2026 - BFCM Workshop

Day 2 Index - Q4 2026 - BFCM Workshop

Black Friday Ad Creatives

• Balance: Evergreen, evergreen offer, BFCM, XMAS
• The most important ad concepts for BFCM (Ad Library)
• Ways to increase your CTR
• TOF vs BOF, Urgency, …
• 5 elements to craft the perfect ad creative

BFCM Ad Account Structures

• What needs to be tested before BFCM
• When to start testing, and when to stop
• APPA: Accumulated Purchases Per Ad Set
• ABO vs CBO
• Scaling Campaigns

Ways to Lower Your CPM

Manual Bidding during Black Friday

• All the bidding options explained
• How to scale horizontally
• Avoiding overlap

Scaling: November 1st - November 24th

Scaling: November 25th - November 26th

Scaling: BFCM, November 27th - November 30th

Wave Surfing — Intraday Scaling

Live Simulations: Real-Time Decision Making