5 - Scaling During BFCM

Q4 2026 WORKSHOP - DAY 2

Scaling During BFCM

• Scaling during the initial phase with low demand
• Scaling from the 20th to the 26th
• Scaling during BFCM (27th-30th)

Scaling during the initial phase with low demand

Approximately: November 1st - November 20th.

Goal: Testing and finding winners ASAP.

Based on the winners, build a CBO structure.

Also:

• Practice some wave surfing

Initial scaling (20th-26th)

This is the final phase.

Our goal is to maximize the sales accumulated in the scaling CBOs.

We open many CBOs horizontally. Test the bids.

Who’s coming to the big party?

Friday, Saturday, Sunday (20th-22nd): SCALE

Monday, Tuesday (Black Week): Lower a bit

Wednesday: Initial scaling

Thursday: Scale

Hyperscaling: 27th-30th BFCM

Avoid horizontal scaling.

No new campaigns from scratch.

The work is done.

Focus on vertical scaling and budget management.

This is you: Graphs, budgets, numbers, reports, …

BFCM: Friday: 8am start scaling, PEAK DAY

BFCM: Saturday: Lower spend and secure ROAS

BFCM: Sunday: Scale

BFCM: Monday: Scale harder, maximum urgency