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Quarterly Workshops

Every quarter since 2024, with replays and all the block documents.

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BFCM 2024 · English

Docs

Documents · 25

CoachesDoc
INTRODUCTIONDoc

Day 1 - Workshop

Index - Day 1Doc
(1) Black Friday 2024: Trends and ForecastDoc
(2) Full War Map: Q4 + Q5Doc
(3) Black Friday MindsetDoc
(4) Consumer Psychology on Black FridayDoc
(5) Irresistible Offer and Multiple OffersDoc
(6) Leveraging UrgencyDoc
(7) Introduction to Flash CampaignsDoc
(8) The 5 Phases of the Black Friday CampaignDoc
(9) Ad Creatives: Theory and EvergreenDoc
(10) Black Friday Ad CreativesDoc
(11) FULL SET UP Conversion APIDoc
(12) Relevant Apps and ToolsDoc

Day 2 - Workshop

Index - Day 2Doc
(1) BFCM Case Studies 2022, 2023Doc
(2) Defining the Perfect Black Friday in 14 StepsDoc
(3) Meta Media Buying 2024Doc
(4) Meta Media Buying During Black FridayDoc
(5) CPM: 10 strategies to minimize this metricDoc
(6) Manual Bidding and Advanced Manual BiddingDoc
(7) Wave Surfing: Intraday ScalingDoc

Other Assets

META EVENT Peak SeasonDoc
Peak Season Event BCN_2024PDF