(2) Defining the Perfect Black Friday in 14 Steps

(2) Defining the Perfect Black Friday in 14 Steps

November 29th comes and…

✅ I have executed a HYPE phase to warm up

✅ I have created an irresistible offer and I’ve made efforts to maximize my AOV

✅ I have implemented urgency in some ads, in email, in organic content, on the website header, on the product page, and in the cart

✅ I coordinate all platforms to act all at once

✅ I have found more than 5 winning ad creatives

✅ I diversify creatives to ensure maximum delivery and efficiency

✅ I have a diversified account structure on Meta (ABO, CBO, Advantage+, Manual Bidding, Retargeting)

✅ I have clear and confirmed wave surfing patterns, and I’ve been able to test them during the Black Week

✅ I have clear and confirmed winning manual bids

✅ I have done everything possible to have the lowest CPMs

✅ Good email marketing flows

✅ Improvements in terms of CRO