(7) Introduction to Flash Campaigns

(7) Introduction to Flash Campaigns

• The basics of a Flash Campaign
• Types of Flash Campaign
• Annual Calendar for 2025

The basics of a Flash Campaign

FCs are an asset.

Black Friday is the testing field, use everything you learn there for the rest of 2025 Flash Campaigns.

Visual cases:

Another example, US brand, 100% growth YoY:

Another example:

More cases:

At this point, we can say in many cases, eCommerce growth is not linear on a monthly basis.

There are highs and lows. The goal with FCs is to maximize the highs. Even we could say, the goal is to create more highs.

Flash Campaigns Fundamentals

A time-limited campaign with a specific concept and an incentive to purchase during the campaign, with the goal of increasing sales.

Basics:

• Time Limitation
• Purchase Incentive

Types of Flash Campaigns

1. Market Flash Campaigns

• The market determines the campaign
• Specific calendar
• Higher demand
• Higher competition

Examples

   - Black Friday

   - Mother’s Day

   - Valentine’s

2. Brand Flash Campaigns

• You are the creator
• You determine the length and offer
• No specific calendar, any time
• Lower demand
• Lower competition

Examples

• Brand anniversary
• New collection drop
• New product launch

Annual Flash Campaign Calendar

https://docs.google.com/document/d/1cp5nL5QhhgIIRd_mIyg1Syc9xxlTt1Hmxrh3UkyV_3o/edit?usp=sharing