(10) Black Friday Ad Creatives

(10) Black Friday Ad Creatives

• Consumer Psychology = CTR
• 5 Key Elements for high CTR
• Examples
• Maximizing delivery and efficiency
• EXERCISE

Consumer Psychology = CTR

• Give the consumer what they want in that moment, otherwise, they won’t click
  
• People are ready to buy, but they are being bombarded
  
• They want simple, clear things, with visible offers

Simple, but let’s just keep it in mind when designing the ads.

5 key elements

1. The product is clearly visible from the start and easy to understand; I don’t make people think
2. Text inside the ad creative
3. The discount is very visible: big, in the creative, in the copy, and in the description
4. Scroll Stopper: headline, bright colors, person looking at me, person in strange position, …
   
5. Engagement in the ad: check the top spending ads and reply to comments every 24h

EXAMPLES

https://share.magicbrief.com/board/2977ef64-d507-4c1d-9a4a-1f3d79e51623

• 50-60% OF YOUR CREATIVES MUST BE EVERGREEN WINNERS WITH BLACK FRIDAY MESSAGING
• THEN TAKE 40-50% RISK AND TRY NEW ADS

More ad inspiration:

• https://share.magicbrief.com/board/97ce40cc-a6a6-410c-8bb9-4732c5732900
• https://share.magicbrief.com/board/8cc960ac-2871-4343-a58d-c94dfd0d9abc

Efficiency and Delivery

• I’m all in for ABO testing 1 ad per ad set, isolating variables and making pure tests
• But when it comes to scaling, mixing ad creatives, consolidating and looking for a “broader” approach can be beneficial,
• And if we talk about Black Friday, where the main challenge is getting your ads delivered at a good CPM,
• Efficiency and delivery become very important

EXAMPLE

• 1 ad set y 4 angles inside
• 1 advantage+ and 1 angle, but put 4 ad formats

Again , good video on this: https://www.youtube.com/watch?v=YJHriuqPQW8

EXERCISE

• Start converting your best evergreen winner ads into Black Friday messaging
  
• Check the Meta Youtube video about efficiency
  
• Check all the links I’ve added in this document and see how it applies in your personal case

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DAVIDE ADD:

• CHAT GPT
• TRAIN THE INTELLIGENCE: what do you sell, describe the business, describe the product, (...)
• Then ask for what you want:

1. Market Research PROMPT
2. Product Page PROMPT + Style of communication
3. Framework PROMPT (AIDA, …)