Workshops · Q3 2026 · English
Q3 2026: BLOCK 4 - FLASH
Q3 2026 - QUARTERLY WORKSHOP
BLOCK 4: The Most Important Q3 Flash Campaigns
- Market Flash Campaigns List
- Brand Flash Campaigns List
- Flash Sales
- SCALING
- Wave surfing applied to Q3
Market Flash Campaigns List
General and International Flash Campaigns
JUNE
- Summer Solstice
- Summer Sales (After the 20th)
- Amazon Prime Day (June 23rd-26th)
*If you have a lot of “competition” from Amazon
*If not on Amazon → Opportunity to scale - USA Father’s Day (June 21st)
JULY
- Summer Sales
- 4th of July (June 23rd to July 7th)
AUGUST
- End of Summer Sales
- Back to School (15th)
SEPTEMBER
- Back to School / Back in Business
- US: Labor Day
Brand Flash Campaigns List
- Brand Anniversary / Founder Birthday Sale
$500k/month thanks to a brand anniversary.
Anniversary sale ad library: https://app.tryatria.com/workspace/board/share/2021b256-0d12-4c41-9199-c729451634a0?token=ee1bDuJ1gZWf
- Archive Sale / Warehouse Clearance / Outlet Sale
Makes a lot of sense to run this in August -> Get rid of Summer - New Collection Drop / New Product Launch
Makes a lot of sense to run this in August -> Jump into Winter
Flash Sales
- Weekend Sale (48-72h)
- Free Shipping this weekend ONLY (48-72h)
- Private Sale (48-72h)
- Evergreen
In big: 10% OFF or up to (small) and 20% OFF (big)
Small: your first order
Strategically position these short flash sales to boost demand.
Especially during August.
Flash Campaign Framework
https://docs.google.com/document/d/1p6FrY5sImM4hNXes4mJDSAncmS3eJIGJ4tWHTNEv8VY/edit?usp=sharing
SCALING and Wave surfing applied to Q3
- June and July = PUSH
- August = low
- September 1st-10th = PUSH
- September 15th-28th = low
- September 29th-October10th = PUSH
Remember to:
- Scale at the beginning and at the end of the month
- Scale during your best day of the week
- Downscale mid-month
- Downscale during the worst days of the week
I still scale 20-30% on good performing ad sets, every 24-48h.
This is a habit, BUT I’m always very tactical.
- What day is it,
- What is coming
Example:
- Sunday is very good, but Monday Tuesday are decent
- Saturday: Flat budget
- Sunday: +70% (if it’s EOM or EOflash sale, push more)
- Monday: Flat or very small reduction -20%
- Tuesday: Flat budget
- Wednesday: -50%
- Thursday: Flat budget
- Friday: +30%
Remember that how aggressive you are will depend on Wave Surfing.
- Is it the end of the month or the middle of the month?
- Are you running a flash campaign? Or full price?
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Rumours that this bidding has improved a lot, testing now:
