Index Q2 2026 - QUARTERLY WORKSHOP

Index Q2 2026 - QUARTERLY WORKSHOP

BLOCK 1: Contextualization

1. Q2 Intro
2. Quarter 1 vs Quarter 2 in 2026
3. Quarter 2 2026 vs Quarter 2 2025
4. Q2 Historical Metrics
5. Q2 Consumer Behavior
6. Q2 Macroeconomic Context
7. Where do brands usually get stuck in Q2

BLOCK 2: The State of Meta Ads

1. Latest Platform Updates
2. Meta Andromeda 1 Year Aftermath
3. How to Reach New Audiences

BLOCK 3: Q2 Creative Scaling System

1. Q2: High CTR or die
2. Q2: What’s the avatar looking for?
3. Q2: Winning creatives prediction
4. Creative Diagnosis Checklist
5. How to develop a winning ad (iterations and hypotheses)

BLOCK 4: Q2 Flash Campaigns

1. How to build a flash campaign
2. Key market flash campaigns
3. Optional brand flash campaigns
4. Wave surfing applied to Q2