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Workshops · BFCM 2025 · English · PART 2 Workshop

PART 2 - INDEX

PART 2 - INDEX

  1. Learnings & Case Studies from Black Friday 2024
  2. Black Friday Ad Creatives
    → Consumer Psychology during Black Friday

→ Evergreen vs Black Friday ads

→ Elements for High CTR

→ Elements for low CPM

→ Andromeda Ad Creatives: Diversification
→ Andromeda Ad Creatives: Fashion / Accessories
→ Andromeda Ad Creatives: Cosmetics, Supplements…

  1. Black Friday Media Buying
    → Ad Account Structure and when to build campaigns
    → Testing: when, how
    → Andromeda Structures
    → CPM
    → Scaling before BFCM
    → Scaling during BFCM: Wave Surfing Intraday Scaling
Synced from Manel’s Google Drive · images and tables are shown as in the original doc
PART 2 - INDEX · MSA Members