What is Dynamic Creative Testing

What is Dynamic Creative Testing

https://www.facebook.com/business/help/170372403538781?id=244556379685063

To put it in simple terms,

DCT is a tool that allows you to put 10 ads inside of 1 ad.

To activate it, you only need to turn this ON in the ad set level:

And then upload up to 10 ads (images and videos) in the ad level.

Best practices:

• Don’t mix video and image in the same DCT ad set
• Upload the feed creatives 1:1 square and the story vertical creatives 9:16 vertical, in the same DCT mixed, and let Meta deliver the vertical ones on stories and the other ones on the feed. Do this especially for images.

How do you see the results of each ad? Is there a breakdown?

Yes, “by dynamic creative element” > “Image, video and slideshow”

With this breakdown, we find a clear winner:

And then we can isolate the winner.