Advanced Meta Media Buying I:

5.2) Defining Your Scaling Rules

Structure of this module:

1. What we need to know before scaling
2. Fill up your KPIs Sheet

In the testing and optimizing modules we will see how much you need to spend in order to make a decision, what’s the daily budget, how many days, etc.

For now, I only want you to have clarity when it comes to your scaling rules.

Before aggressive scaling, you need to know:

• What’s the minimum ROAS you’re willing to tolerate in order to keep a campaign / ad set active?
  
• At what specific ROAS are you comfortable scaling budget in the initial stage (low budget)?
  
• At what realistic ROAS are you comfortable and very profitable?
  
• Assuming that when you scale, ROAS will drop, what’s your scaling ROAS? (The ROAS that is less profitable per unit, but it’s justified because you’re having a lot of volume)

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Now fill up this part of the KPIs Panel to complete the document:

(EXAMPLE)