Advanced Meta Media Buying II:

6.5) Manual Bidding: Bid Surfing

Structure of this module:

1. Definition of Bid Surfing (Dynamic Bidding)
2. Cost Cap vs Bid Cap
3. Step by Step Explanation (Screenshots)
4. Troubleshooting (not spending, overspending)

• Check Youtube tCPA
• As the bid goes down, the budget goes up
  
• If overbidding, at the beginning drop by 10-20
• Then 5 by 5