Workshops · Q3 2026 · English

Q3 2026: BLOCK 2, Meta Ads

Q3 2026 - QUARTERLY WORKSHOP

BLOCK 2: The State of Meta Ads

Latest Platform Updates

Rumours that this bidding has improved a lot, testing now:

Audiences

Business Verification

Push Delivery Feature

Ad set “before/after acne”

Ad Account Structure

Another example:

The 3rd ad set looks good, nothing to work on.

I have to work on the evergreen videos:

If ad set ROAS is good, I don’t care that the top spending ad has bad ROAS , but if ad set ROAS is 1.5, I have to turn off the top spender
Wait 2 days for the budget redistribution, if it still doesn’t work, I will add a new ad set, min spend 10% and test a new concept

The advantage of this strategy is that I can test and scale at the same time.

Top performing ad sets will monopolize the budget (good)
While a new ad set will get 10% of the spend (min spend, forced) and usually not more than that. If they work well, they will stay in the campaign.
If you end up having 7 ad sets, you will need to remove the “min 10% spend” on the old ad sets because you can’t force 70% of the CBO spend
7 ad sets at 5% min spend (35%)
Start with 3 ad sets → 10% (total 30%)
10 active ad sets
RULE: don’t force more than 40% of the CBO budget

Example:

What about ABO Testing? Only when it’s justified,

The 2 selected ad sets have 7-20 ads inside
But the AI VSL is just 1 ad
The AI Cartoon is just 1 ad → I don’t have enough ads to justify creating a new ad set in the CBO with the idea of scaling. It’s something completely new, and I want feedback in 4 days.
Does Meta like it? CPM? CTR? Comments? …