1) My approach to ad creatives in 2025-2026

High-Performance Ad Creative System:

1) My Approach to Ad Creatives in 2025-2026

Facebook Ads has changed A LOT over the last 5 years.

It’s now more difficult than ever to get clicks.

Users are not surprised anymore by simple ad creatives…

And the algorithm has been updated to prioritize the advertisers who run high quality, high relevancy ad creatives.

My Core 5 Creative Principles

1.  Test ad creatives, NOT audiences
    This is 2025 and 2026,
   Hyper advanced algorithms and AI
   Audiences do not matter anymore,
   Ad quality and relevancy is the name of the game
   
2.  The most important thing an eCommerce brand can do is learn how to sell their product to the mass market when they don’t know you, and that’s also the most difficult thing in eCommerce
   
3.  Creatives are hypotheses, not art
   No designer artist ego,
   Each creative is a hypothesis, a test
   We look for “how relevant is this angle”
   Or “how do people like this ad format” 
   
4.  Don’t be a one-time wonder,
   Success in ad creatives = Systems
   The best brands build creative pipelines.
    Anyone can get 1 winning ad, but can you get 1 winning ad per week for the next 48 weeks?
   
5.  Research > talent and designers
   You don’t need to be creative, just understand what people really care about.

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At this point, we all know that in 2025-2026 the ad creative is doing the targeting.

Meta’s AI will analyze your ad creative, the machine learning will gather data, and eventually one specific ad will only be delivered to one specific audience.

An important concept for the next modules will be “Creative Expansion”, which in turn becomes “Audience Expansion” and will help you scale to new levels.

My goal with the next ad creatives modules:

1. Help you understand HOW TO SELL to your mass market cold audience
   
2. Give you a process to discover how to sell and to scale your winning hypotheses
   
3. Give you a process to constantly find new ad creative opportunities, new tests and lots of inspiration
   
4. And help you systemize your ad creative strategy

‘Give a Man a Fish, and You Feed Him for a Day. Teach a Man To Fish, and You Feed Him for a Lifetime’