(6) Hacks to gain extra attention

(6) Hacks to gain extra attention

On Black Friday, attention is the currency.

The demand is there, it will exist by default.

But having 50,000 website visits will be very expensive.

Plus everybody is in a hurry, shopping fast, checking lots of websites, deciding what to buy and what not.

Example:

Last year I wanted to buy some clothes.

Before opening my IG → I get a notification that a brand I follow is going live. Ok, cool.

When I open IG → On the first IG story, the live video is there.

These 2 brands got my attention on Black Friday, immediately.

I checked the live, checked the website, and I have a hoodie and one pair of trousers from Carpe Omnia.

Hack 1: Pre-Recorded Live Streaming

Software: https://restream.io/upload-and-stream

Example: https://drive.google.com/file/d/1hjBcqdf53PxCEv2lPNebtOskDzdxnr2X/view?usp=sharing

Example Strategies:

• On BFCM, go live every 3 hours (4 times per day)
• Combine graphic edited videos
  (3 days left, Up to 50% off, Shop now)
  With actual videos of a UGC model unboxing and reviewing your product, talking about benefits, …

Hack 2: Pre-Black Friday Giveaway (Nov 15th)

Goal: Make 500,000 people engage with your content.

1. Huge retargeting audience created
2. This sends a signal to the algorithm that your content is relevant for lots of users (ranking)
3. This sends a signal to the algorithm that all of those users are interested, so you should be able to reach them at a lower CPM during BFCM

I used to coach a skincare brand that used to do a giveaway on November 15th, giving away a bundle of their products and this thermomix perfect for the target market (W 40-65):

Like and tag 2 friends
You can also do “repost on your stories”
Like, follow and tag 2 friends

Or Noah from AppSumo,

Organic Content

Collaboration with creators

Whitelisted content

“What I’m buying on BFCM”

(To be developed)

Instagram Funnel (IMPORTANT)

• Be mindful of your active stories
• At high ad spend, you get a LOT of users from ads into watching your IG stories (and profile)
• They are showing interest, but they are unsure, they look for more info, you give it to them
• 
• 43k users “lost” !!!