7-10: Quarter 1 Flash Campaigns

7-10: Quarter 1 Flash Campaigns

1. Flash Campaign: New Year Sale
2. Flash Campaign: Winter Sales
3. Flash Campaign: Blue Monday
4. Flash Campaign: Valentine’s Day
5. Recommended Brand Flash Campaigns:
   New product launches
   SS26 Collection Drop
   Brand Anniversary
   Product Restock
   (...)

Flash Campaign: New Year Sale

• Concept: “new year new me”
• Date: December 26th-January 15th
• Objective in Q1: Capture existing demand
• Offer: 20% off

Flash Campaign: Winter Sale

• Concept: “new year new me”
• Date: January 7th - January 31st
• Objective in Q1: Create new demand + Capture existing demand
• Offer: Up to 40% off for a limited time

Flash Campaign: Blue Monday (Blue Week)

• Concept: Saddest day of the year, turned into happy
• Date: January 19th (Blue week 19th-25th
• Objective in Q1: Capture existing demand
• Offer: Up to 40% off this week only

Flash Campaign: Valentine’s Day

• Concept: Gifting
• Date: January 15th - February 10th
• Objective in Q1: Create new demand + Capture existing demand
• Offer: Up to 40% off for a limited time, guaranteed delivery, bundles, easy returns, …
  
  

The main one will be Winter Sales.

It’s the longest and the one everyone knows.

And for the ones doing gifting, Valentine’s Day.

*Winter Sales + Urgency + Sunday

• Remember: being tactical with scaling in Q1 is key,
• The days we did €82k and €88k both were Sundays (historical best day of the week for this client)
• The website has urgency + Winter Sales = Revenue peak

Winter Sales campaign development

1. Ad Creatives
   50% of your ads: re-brand your winning ads from Black Friday and Christmas
   
   50% of your ads: new ideas (snow + product with AI, later)
   
   Winter-style ad creative library:
   https://app.tryatria.com/workspace/board/share/1fef5771-9bfa-4252-874c-21d27022ad4f?token=ee1bJhHU6e1B
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
2. Media Buying
   Around 30% of my spend is in winter sales:
   
   Each ad set has a different product category, and the formats are totally different.
   
   In this other ad account:
   
   
   
   We’ll combine the new year with reset sale, and just scale what works best.
   
   The ABOs have 8-12 ads with 3-4 ad sets, which means, I don’t do 1 ad per ad set, and I separate by concept/angle.
   
   
   
   And the best performers, at least 5, are moved into a CBO with an overbidding bid cap.
   
   --
   
   It’s a long campaign, so you can spend 1 full week testing, and scale aggressively at the end of January with:
   -> Salary
   -> Urgency
   -> Proven ad creatives
   
   January revenue is like a V.
   
   
   So the most tactical approach is to make a revenue record on Sunday the 25th of January and Sunday the 1st of February.
   
   

Valentine’s Day campaign development

1. Ad Creatives
   50% of your ads: re-brand your winning ads from Black Friday and Christmas:
   
   Valentine’s Day 2026
   -30% & Fast Shipping
   
   Be super emotional
   "Imagine her reaction... ❤️ Get the perfect gift now at -30% off”

"Imagine her reaction... ❤️ -30% OFF Valentine’s Jewelry."

“Valentine’s Day Gift ❤️ (Product) up to 40% OFF."

In terms of new ad creatives,



Purchase recommendation ads (article ads and UGC)

Gabriel:

1. Women selling to women the idea that this is the best Valentine’s day gift for men
2. Men selling to women the idea that this is the best Valentine’s day gift for men
   
   
   
   
   

2. Media Buying
   Early testing: January 10th-January 20th
   Real testing: January 20th-January 31st
   Scaling: February 1st-February10th
   
   Early testing: January 10th-January 20th
   -> Goal: Find the winning concept
   -> “ABO_Valentines2026”
   Ad set 1: Black Friday winner rebranded into Valentines
   Ad set 2: Christmas winner rebranded into Valentines
   Ad set 3: Purchase recommendation - Article
   Ad set 4: Purchase recommendation - UGC Woman
   Ad set 5: Purchase recommendation - UGC Man
   
   With Andromeda:
   -> Don’t just vertically scale ad set 1 and 5
   -> Don’t make small variations and launch more ad sets
   -> Extract the SIGNAL, the CONCEPT
   
   Ad set 1: simple image with a discount works well as it captures high intent traffic
   
   Ad set 2: man selling to other man about what gifts to buy for the girlfriend
   
   These are 2 profitable demand pockets for Valentine’s.
   
   

CBO_(Image with discount)
-> Image more focused on social proof and authority
-> Image more focused on client review
-> Image with whatsapp conversation: OMG I love you so much, it’s the best Valentine’s gift I’ve ever received
-> (...)

CBO_(Man UGC Valentine’s)
-> Different male archetypes

-> Different fear angles (“don’t mess this up”)
-> Different UGC formats (selfie / voiceover / captions)

ABO = signal extraction

CBO = signal amplification via format diversification