(5) Andromeda Structures

(5) Andromeda Structures

• Ejemplos directamente por industria

Caso 1: Vendo 1 producto con resultado, a 3 avatares

CBO_(Avatar 1)_(Creative Diversification)

• 1 ad set
  Ad 1: image; before and after
  Ad 2: video; before and after
  Ad 3: video; listicle “3 reasons why”
  Ad 4: client review image
  Ad 5: ugly ad / organic ad

CBO_(Avatar 2)_(Creative Diversification)

• 1 ad set
  Ad 1: image; before and after
  Ad 2: video; founder ad
  Ad 3: video; viral tik tok trend
  Ad 4: client review image
  Ad 5: ugly ad / organic ad
  

CBO_(Avatar 3)_(Creative Diversification)

• 1 ad set
  Ad 1: image; before and after
  Ad 2: video; VSL long ad
  Ad 3: video; unboxing, reaction
  Ad 4: client review image
  Ad 5: ugly ad / organic ad

Case 2: Vendo 1 producto con resultado, a 1 avatar, con 3 beneficios/ángulos

CBO_(Angle 1)_(Creative Diversification)

• 1 ad set
  Ad 1: image; before and after
  Ad 2: video; before and after
  Ad 3: video; listicle “3 reasons why”
  Ad 4: client review image
  Ad 5: ugly ad / organic ad

CBO_(Angle 2)_(Creative Diversification)

• 1 ad set
  Ad 1: image; before and after
  Ad 2: video; founder ad
  Ad 3: video; viral tik tok trend
  Ad 4: client review image
  Ad 5: ugly ad / organic ad
  

CBO_(Angle 3)_(Creative Diversification)

• 1 ad set
  Ad 1: image; before and after
  Ad 2: video; VSL long ad
  Ad 3: video; unboxing, reaction
  Ad 4: client review image
  Ad 5: ugly ad / organic ad

Case 3: Vendo 1 producto, a 1 avatar y sólo me funciona 1 ángulo

CBO_(Mujer, Arrugas)_(Educational Content)

• 1 ad set
  Ad 1: video; before and after con “ciencia”
  Ad 2: video; long VSL
  Ad 3: video; listicle “3 reasons why”
  Ad 4: image; ingredient list
  Ad 5: organic ad; answering a client’s question

CBO_(Mujer, Arrugas)_(Social Proof, Authority)

• 1 ad set
  Ad 1: image; article ad
  Ad 2: video; founder ad
  Ad 3: video; doctor ugc
  Ad 4: client review image
  Ad 5: organic ad
  

CBO_(Mujer, Arrugas)_(Aspiration, Emotional)

• 1 ad set
  Ad 1: video; before and after + day in the life, past pain, …
  Ad 2: video; my results after 30d
  Ad 3: video; long VSL “imagine…”
  Ad 4: split screen, show desired result visually
  Ad 5: meme; “Me after finally fixing my ‘tired look’ 😏”

También se podría hacer 1 sola CBO con todo dentro.

O

CBO_(Mujer, Arrugas)_(Imágenes)
CBO_(Mujer, Arrugas)_(Vídeos)

Case 4: Vendo moda (sin resultado), a 1 avatar, y me centro en 1 categoría de producto

CBO_(T-Shirts)_Dynamic

• 1 ad set
  Dynamic carousel ad, ad copy 1
  Dynamic carousel ad, ad copy 2
  Dynamic collection ad, image upside down (scroll stopper)

Dynamic collection ad, aspirational image
Dynamic collection ad, multiproduct image flat lay

CBO_(T-Shirts)_(Multiproduct Creative Diversification)

• 1 ad set
  Ad 1: Multiproduct collage (floating)

Ad 2: Flat lay multiproduct (floor)
Ad 3: 3 model image wearing different products
Ad 4: Video; Hook + Multiproduct as before
Ad 5: Video; Unboxing and Try-on

CBO_(T-Shirts)_(Single Product Creative Diversification)
(Your top 3 best sellers)

• 1 ad set
  Ad 1: Split screen model + product 1

Ad 2: Split screen model + product 2
Ad 3: Product image, white background, headline, product 1
Ad 4: Product image, white background, headline, product 2
Ad 5: Video; Unboxing and Try-on, product 1
Ad 6: Video; Unboxing and Try-on, product 2

Ese es un ejemplo, pero se puede hacer de varias formas.

Para entenderlo:
Entre CBOs → diversidad de mensajes y/o audiencias

Dentro de cada CBO → diversidad de formatos y contextos, pero que pueden mantener un tema en común

CBO_(Lifestyle)

• Vídeo lifestyle, profesional
• Vídeo lifestyle, iphone
• Foto producto estática, coche de fondo
• Meme “every hot guy has this hoodie in 3 colors”
• Founder video “why we made this hoodie”

CBO_(Social Proof / Community)

CBO_(Ofertas)

Case 5: Vendo moda, a 1 avatar, con 3 categorías

CBO_(Product Category 1)_Dynamic

• 1 ad set
  Dynamic carousel ad, ad copy 1
  Dynamic carousel ad, ad copy 1
  Dynamic collection ad, image upside down (scroll stopper)

Dynamic collection ad, aspirational image
Dynamic collection ad, multiproduct image flat lay

CBO_(Product Category 2)_Dynamic

• 1 ad set
  Dynamic carousel ad, ad copy 1
  Dynamic carousel ad, ad copy 1
  Dynamic collection ad, image upside down (scroll stopper)

Dynamic collection ad, aspirational image
Dynamic collection ad, multiproduct image flat lay

CBO_(Product Category 3)_Dynamic

• 1 ad set
  Dynamic carousel ad, ad copy 1
  Dynamic carousel ad, ad copy 1
  Dynamic collection ad, image upside down (scroll stopper)

Dynamic collection ad, aspirational image
Dynamic collection ad, multiproduct image flat lay

También va bien 1 sola CBO, con “All Products” dinámico.

CBO_(T-Shirts)

• 1 ad set
  Ad 1: Multiproduct collage (floating)

Ad 2: Flat lay multiproduct (floor)

Ad 3: Split screen model + product 1
Ad 4: Split screen model + product 2
Ad 5: Video; Hook + Multiproduct as before
Ad 6: Video; Unboxing and Try-on

CBO_(Hoodies)

• 1 ad set
  Ad 1: Multiproduct collage (floating)

Ad 2: Flat lay multiproduct (floor)

Ad 3: Split screen model + product 1
Ad 4: Split screen model + product 2
Ad 5: Video; Hook + Multiproduct as before
Ad 6: Video; Unboxing and Try-on

CBO_(Pants)

• 1 ad set
  Ad 1: Multiproduct collage (floating)

Ad 2: Flat lay multiproduct (floor)

Ad 3: Split screen model + product 1
Ad 4: Split screen model + product 2
Ad 5: Video; Hook + Multiproduct as before
Ad 6: Video; Unboxing and Try-on

Diversidad no implica necesariamente mezclar:

• Oferta
• Contenido profesional
• Contenido UGC
• Contenido social proof, autoridad

En la misma CBO,

Puedes hacer una CBO centrada en contenido orgánico,

Pero DEBE mezclar vídeo, imagen, carrusel, por ejemplo.

DUDAS o casos específicos:

• Qué tan temprano puede funcionar un ad de black friday
  15nov: 10 ad sets, $35/ad sets → 3 días
  No funciona nada → Apagar los 8 peores ad sets → 2 días
  
  20nov → 10 ad sets, $35/ad sets → 3 días
  Funcionan 3 → Empiezo a pensar en CBOs, diversificar
  
  24nov → Montar CBOs (5d pre BF)
  
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