7) Summer Sales Ad Creatives

SUMMER SALES WORKSHOP 2024

7) Summer Sales Ad Creatives

Simple, we take the current winning creatives and add the "Summer Sales" touch.

We do NOT just make creatives from scratch, we can make new ones (later), but don't focus the initial campaign on all new ones because you haven't tested them and it's risky.

Evergreen ad, transformed into a summer message.

Library of winning ads that have offers:

https://app.magicbrief.com/library/packs/38f9219a-447a-40be-aaad-f51d018af9c2

https://app.magicbrief.com/library/packs/c0960806-206e-4204-8b06-0a06264714af

https://share.magicbrief.com/packs/38f9219a-447a-40be-aaad-f51d018af9c2

https://share.magicbrief.com/packs/c0960806-206e-4204-8b06-0a06264714af

(Either the 2 links above or the 2 links below)

All in all, keep it simple.

• IMAGE > VIDEO
• IF VIDEO, make it obvious that it’s a Summer Sale and visible offer
  SUMMER SALES | Up to 40% off
• Very product-centric

As if the user is asking you:

• What do you sell
• What’s the offer

And they have no patience.

Once I have the ad creatives for this year, I’ll send examples.

--

Make a pause and discuss the ads for each case.

• R: Summer Selection is launched
  Lots of ads
  Winning format: Static > Video / Founder Ads
  Winning destination: PdP
  DCT working well
  - After finding a winning combination
  - Isolate into adv+ or CBO
  
  CBO_(Summer Selection)_(Winners DCT 1)
  CBO_(Summer Selection)_(Winners DCT 2)
  
  CBO_(Summer Selection)_(Winner DCTs)
  Ad set 1: DCT founder

Ad set 2: DCT static
Ad set 3: DCT images split

CBO_(Summer Selection)_(Winner DCTs)_CostCap80
Ad set 1: DCT founder

Ad set 2: DCT static
Ad set 3: DCT images split

CBO_(Summer Selection)_(Winner DCTs)_BidCap100
Ad set 1: DCT founder

Ad set 2: DCT static
Ad set 3: DCT images split

Product set with frame of “Summer Selection”

FIRST DROP LAST WEEK

• Launch
• Sell out
• Restock (evergreen)

NEXT DROP IN 30 DAYS

• Shooting content early July
• Launch mid July
• Sell out end of July

Core Collection “Summer Collection // Limited Edition Pieces”