(7) APPS, TRACKING & LINKS

(7) APPS & TRACKING

APPS

• Do not abuse the use of shopify apps as they could slow down your loading speed, and that’s crucial for BFCM
• Only essential apps, and wait for the CRO workshop and ask Yannick for his opinion
  
• Landing Page Builders:  

Pagefly  

Leadpages  

Replo  

Zipify  

Gempages

+ Hotjar

• Apps to do upsells and post-purchase upsells
  
• Not an expert but with AI, adding small lines of code can be done without an app

TRACKING

• 2024-2024 I have just been using the ads manager tracking, and I’ve made decisions based on MER, and then based on platform ROAS
• Apps are still useful though:
• https://www.wetracked.io & https://www.triplewhale.com/ 
  

Meta Tracking

1. Events manager -> Settings -> “Turn on automatic advanced matching”
   
   
2. Of course CAPI
   
   
3. Event Match Quality >9
   

4. Data freshness -> Real Time
   

OTHER LINKS

Shopify Problems

https://shopstatus.shopifyapps.com/

Meta Problems

https://metastatus.com/