Pre-Defined Q&A

MARCUS ZANQUILA WORKSHOP

PRE-DEFINED Q&A

1. Funnel Architecture

What does a high-converting supplement funnel actually look like in 2026 (Ad → Listicle → PDP → Purchase → Subscription)?

1. (FRONT-END OFFER)
2. (RESEARCH)
3. (FIGURE OUT WINNING AD TYPE FOR MAIN ANGLE)

Founder-ad or VSL video Ad (3-7min)
(Proof why your product is better than what they’ve seen or tried)

Then a Listicle or an Advertorial (product comparison, storytelling of a transformation)

Move from problem aware to product aware.

Then to PdP

2. Subscription Strategy

When and how should you introduce subscriptions without killing conversion rate or AOV?

https://www.youtube.com/watch?v=BZodHuZEgc4

Subscription = Cash-intensive (cash flow GAP 60-90 days)

First sale = Sell one-time (allows for reinvesting) and then in the backend turn into subscription (email).

3. Offers

What offers are working best right now for supplements & cosmetics (AOV-first vs subscription-first)?

Combination of:
→ Bundle discounts + FREE Gifts (of high perceived value, but low cost)
→ Allows for “up to 40% off” on high AOV

4. Listicle Fundamentals

What is the exact structure of a high-converting listicle (step-by-step)?

1. HOOK THEM WITH THE PROBLEM
2. EDUCATE THEM ON THE ROOT CAUSE OF THE PROBLEM
   (real reason this problem is happening to you)
   (and why previous other problems were not attacking the root cause)
3. PRODUCT POSITION: the real solution that ties into the root cause
4. PROOF PROOF PROOF
5. INGREDIENTS
6. PRODUCT SECTION

SOLUTION MECHANISM CONCEPT:
→ Talk about how other solutions don’t solve the ROOT cause

5. Listicle Optimization

What variables matter most in listicles (headline, length, product mention, format)?

1. HEADLINE (match with the reason why people clicked the ad!!)
2. LENGTH
   -> Test 11 reasons vs 5 reasons
   -> Test extensive social proof at the bottom, when people are skeptical (Sophisticated)

6. Creatives for Listicles

What ad creatives work best for listicle funnels (especially statics) and why?

• Angle headline + Product
• Have a clear connection between headline and product

7. Angles & Awareness

How do you choose winning angles and match them to awareness levels (TOF → BOF)?

• WINNING ANGLES: Research ;; AI -> Product info, reviews, reddit, …
  Prompt: What are the main 5 angles I can position this product for?
• Then do the message testing process (10 messages per angle; CTR)
• Awareness levels: All is TOF → Problem Aware, build BOF later.

8. Testing System

What is the correct testing framework (hook → angle → structure → offer) and how do you validate ideas cheaply?

• Once the angle is validated, after message testing
• First: Creative type → The format (static, founder, UGC, VSL, …)
• Iterate on the winning creative types
  → Founder ads: Talking head, Podcast, Warehouse, Lab, …
• You scale and hit a wall (you max out an angle):
  Re-Test the Offer
  Re-Test the Angles or find NEW angles ,,,, later = STACK angles

9. Tracking & Metrics

How do you track and measure the full funnel properly (and what metrics actually matter)?

• Microsoft Clarity: where are people spending a lot of time, where do they click, where do they NOT arrive, …

10. Scaling

How do you scale winning funnels and listicles without wasting budget on creatives or production?

• Mindset: Aggressive, lower margin but volume ($5k/day spend)
• Feedback loop: keep learning from your ads manager, research and microsoft clarity

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RESEARCH IF THERE IS NO PAST DATA

• OFFER
  Need a high AOV and making it attractive
  The offer cannot be the bottleneck
• ANGLE (spend time here)
• CREATIVE TYPE