(2) Training for UGC Creators

(2) Training for UGC Creators

2. What you need from the client

1. Information about the brand
   Brand website:
   Product page link:
   
2. Information about the target audience
   Target audience gender:
   Target audience age:
   Target audience problem:
   Target audience desire:
   Target audience concerns when they’re about to buy (objections):
   
3. UGC Brief
   Basically an indication of the structure of the video they want, location, type of editing, …
   
4. Type of edit they want (if you’re in charge of editing)
   Type 1: background music and adding text on different clips
   Type 2: Creator talking to camera
   Type 3: Creator voice, different clips (voice over)