Course · Training for UGC creators
(3) Training for UGC Creators
(3) Training for UGC Creators
3. Extras you can provide with the client and extend the relationship:
Ecommerce brands have 2 problems:
- Low ROAS in their advertising campaigns
- Low conversion rate on their website
UGC creators help ecom brands with ROAS by doing great ads.
But, UGC creators can ALSO help brands by increasing conversion rate.
How?
Let’s see an example, imagine you’re promoting a complex product like this:
People will click on the ad out of curiosity.
But in order to spend $300-$2,000 on a product like this, they need to be 100% sure they’re making the right choice, it will work for them and they will know how to use it.
A UGC creator would be super helpful here when it comes to creating a 2-minute tutorial on how to use this product at home.
The same would be useful for a skincare routine. For anything that requires a little explanation, is good to have a tutorial video on the landing page.
Another thing you can provide with is TRENDS.
You’re probably on top of tik tok trends.
But ecommerce entrepreneurs are not. They are busy with other things.
If you’ve done some job already with them, and there’s a very popular trend going on, this can be highly interesting for them and you already have the product at home, so it’s super convenient for them to hire you again.
And last but not least, many ecommerce entrepreneurs are very dependent on flash sales (events like black friday, summer sales, mother’s day, …).
They need ads that mention they are running a flash sale and their products are discounted for a limited time. Brands make a lot of money during these periods, so they are interested in having multiple ads that can perform well.
Here’s a Flash Campaign Calendar on important dates that you can use to help ecommerce entrepreneurs with more UGC content: