Workshops · Q3 2024 · English
CONTEXT / INTRO
CONTEXTO / INTRO
SUMMER SALES
- Strong moment in terms of revenue
- Moment in the year of very low CPMs
- FLEXIBLE CAMPAIGN: you determine how long it lasts and when it starts.
- Like any flash campaign: BF, XMAS, Mother's, ...
PRELUDE TO BLACK FRIDAY (practice)
In terms of CPM
2023 US
2022 same US account
Another Account
Revenue July August
What would’ve happened without any campaign?
Synced from Manel’s Google Drive · images and tables are shown as in the original doc