(8) To Do List

(8) To Do List

1. Check the macro economic environment 1 time per week or at least 1 time per month
   Consumer confidence, amazon and shopify trends in results, money printing, google trends, …
   
2. Sit down and design a document with your own personal war map
   October
   November
   December
   January
   
3. Decide what Black Friday campaign strcuture you want to follow
   Full month?
   More branding?
   Only 1 week?
   
4. Design your own personal Black Friday visualizer Shopify / Ads Manager screenshot
   
5. Craft an irresistible offer that will increase your CVR and your AOV
   
6. Design an Audience Building Strategy
   
7. Test your own Andromeda CBOs
   Creative diversification gives you good ROAS?
   What happens with prospecting retargeting?
   All spend to 1 ad or it distributes?
   1 ad set or 3 ad sets?
   Diversify by format or by product or…?
   
   Check the creative diversification matrix and mentally build your own diversification strategy for your specific product.
   
8. Attention:
   Think about the live streaming on IG
   Think about the pre-black friday giveaway
   
9. Doubts and questions → Put them in the group so I can solve them for everybody, if they cannot be shared in public, you text me!