Workshops · Q3 2026 · English
Q3 2026: BLOCK 3, Creatives
Q3 2026 - QUARTERLY WORKSHOP
BLOCK 3: The Best Ad Creatives for Q3
- What’s the avatar looking for?
June vs July vs August vs September - Q3: Winning ad creatives prediction
Remember:
- JUNE / JULY
Desire → Escape, reward, relax, pleasure, ease, no stress, enjoy, freedom, …
I want to buy things that will make my Summer better.
I want to create my best “Summer Identity”.
- AUGUST
First half: Extend your winners from June/July.
Second half: Transition to winter or fall messaging.
Don’t turn off anything that is working.
August 1st-15th: Holiday spenders
August 15th-31st: Reset spenders
Either: Finish your holidays in the best way
Or: Back to routine with new habits… - SEPTEMBER
Reset and reinvention
New routine, self improvement, new habits
Feeling guilty from summer excess
Rational Buying
What’s the avatar looking for?
June vs July vs August vs September
JUNE / JULY
This is the PEAK of emotional Summer consumption.
Their goal with spending €€€ is to reach their best version for the Summer, to look amazing, to feel amazing, …
- identity buying
- fantasy buying
- emotional buying
- social buying
Feel/look better this Summer with minimal friction.
In Q3, people do NOT want discipline, complexity, hard work and sacrifice.
Fashion Angles
- Summer Identity
- Escape & Fantasy
- Social Validation
Results-Driven Products (Cosmetics, Supplements…) angles:
- Summer Confidence & Attractiveness
- Effortless
- Solving Summer Problems
https://docs.google.com/spreadsheets/d/1dT08G0rtLueCeL1ypsrU4y7UQapGRLFsXQWRcmK8Kzo/edit?usp=sharing
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Q3: Winning ad creatives prediction
2026 Ads Library for Fashion:
2026 Ads Library for Supplements, Cosmetics, …
New things I’m seeing and using in some accounts:
Chat GPT → Script
Voiceover → Eleven Labs
Image generation → Midjourney, Chat GPT Images 2.0, NB
Image animation (Video) → VEO 3, Kling,Runway
From a client → Making one of these ads will take 2-4h