(5) Andromeda Structures

(5) Andromeda Structures

• 5 Direct examples by industry
• Case 1: You sell a product with a result, to 3 different avatars
• Case 2: You sell a product with a result, to 1 avatar, but with 3 possible angles
• Case 3: You sell a product with a result, to 1 avatars, and only 1 angle is working
• Case 4: You sell fashion (no result), to 1 avatar, and only 1 product category
• Case 5: You sell fashion (no result), to 1 avatar, and 3 product categories

Case 1: You sell a product with a result, to 3 different avatars

CBO_(Avatar 1)_(Creative Diversification)

• 1 ad set
  Ad 1: image; before and after
  Ad 2: video; before and after
  Ad 3: video; listicle “3 reasons why”
  Ad 4: client review image
  Ad 5: ugly ad / organic ad

CBO_(Avatar 2)_(Creative Diversification)

• 1 ad set
  Ad 1: image; before and after
  Ad 2: video; founder ad
  Ad 3: video; viral tik tok trend
  Ad 4: client review image
  Ad 5: ugly ad / organic ad
  

CBO_(Avatar 3)_(Creative Diversification)

• 1 ad set
  Ad 1: image; before and after
  Ad 2: video; VSL long ad
  Ad 3: video; unboxing, reaction
  Ad 4: client review image
  Ad 5: ugly ad / organic ad

Case 2: You sell a product with a result, to 1 avatar, but with 3 possible angles

CBO_(Angle 1)_(Creative Diversification)

• 1 ad set
  Ad 1: image; before and after
  Ad 2: video; before and after
  Ad 3: video; listicle “3 reasons why”
  Ad 4: client review image
  Ad 5: ugly ad / organic ad

CBO_(Angle 2)_(Creative Diversification)

• 1 ad set
  Ad 1: image; before and after
  Ad 2: video; founder ad
  Ad 3: video; viral tik tok trend
  Ad 4: client review image
  Ad 5: ugly ad / organic ad
  

CBO_(Angle 3)_(Creative Diversification)

• 1 ad set
  Ad 1: image; before and after
  Ad 2: video; VSL long ad
  Ad 3: video; unboxing, reaction
  Ad 4: client review image
  Ad 5: ugly ad / organic ad

Case 3: You sell a product with a result, to 1 avatars, and only 1 angle is working

CBO_(Women, Botox)_(Educational Content)

• 1 ad set
  Ad 1: video; before and after
  Ad 2: video; long VSL
  Ad 3: video; listicle “3 reasons why”
  Ad 4: image; ingredient list
  Ad 5: organic ad; answering a client’s question

CBO_(Women, Botox)_(Social Proof, Authority)

• 1 ad set
  Ad 1: image; article ad
  Ad 2: video; founder ad
  Ad 3: video; doctor ugc
  Ad 4: client review image
  Ad 5: organic ad
  

CBO_(Women, Botox)_(Aspiration, Emotional)

• 1 ad set
  Ad 1: video; before and after + day in the life, past pain, …
  Ad 2: video; my results after 30d
  Ad 3: video; long VSL “imagine…”
  Ad 4: split screen, show desired result visually
  Ad 5: meme; “Me after finally fixing my ‘tired look’ 😏”

Just 1 CBO works great here as the  target is similar.

Case 4: You sell fashion (no result), to 1 avatar, and only 1 product category

CBO_(T-Shirts)_Dynamic

• 1 ad set
  Dynamic carousel ad, ad copy 1
  Dynamic carousel ad, ad copy 1
  Dynamic collection ad, image upside down (scroll stopper)

Dynamic collection ad, aspirational image
Dynamic collection ad, multiproduct image flat lay

CBO_(T-Shirts)_(Multiproduct Creative Diversification)

• 1 ad set
  Ad 1: Multiproduct collage (floating)

Ad 2: Flat lay multiproduct (floor)
Ad 3: 3 model image wearing different products
Ad 4: Video; Hook + Multiproduct as before
Ad 5: Video; Unboxing and Try-on

CBO_(T-Shirts)_(Single Product Creative Diversification)
(Your top 3 best sellers)

• 1 ad set
  Ad 1: Split screen model + product 1

Ad 2: Split screen model + product 2
Ad 3: Product image, white background, headline, product 1
Ad 4: Product image, white background, headline, product 2
Ad 5: Video; Unboxing and Try-on, product 1
Ad 6: Video; Unboxing and Try-on, product 2

Case 5: You sell fashion (no result), to 1 avatar, and 3 product categories

CBO_(Product Category 1)_Dynamic

• 1 ad set
  Dynamic carousel ad, ad copy 1
  Dynamic carousel ad, ad copy 1
  Dynamic collection ad, image upside down (scroll stopper)

Dynamic collection ad, aspirational image
Dynamic collection ad, multiproduct image flat lay

CBO_(Product Category 2)_Dynamic

• 1 ad set
  Dynamic carousel ad, ad copy 1
  Dynamic carousel ad, ad copy 1
  Dynamic collection ad, image upside down (scroll stopper)

Dynamic collection ad, aspirational image
Dynamic collection ad, multiproduct image flat lay

CBO_(Product Category 3)_Dynamic

• 1 ad set
  Dynamic carousel ad, ad copy 1
  Dynamic carousel ad, ad copy 1
  Dynamic collection ad, image upside down (scroll stopper)

Dynamic collection ad, aspirational image
Dynamic collection ad, multiproduct image flat lay

Either 3 CBOs dynamic, or 1 CBO dynamic with “All Products”.
Depends on your personal case.

CBO_(T-Shirts)

• 1 ad set
  Ad 1: Multiproduct collage (floating)

Ad 2: Flat lay multiproduct (floor)

Ad 3: Split screen model + product 1
Ad 4: Split screen model + product 2
Ad 5: Video; Hook + Multiproduct as before
Ad 6: Video; Unboxing and Try-on

CBO_(Hoodies)

• 1 ad set
  Ad 1: Multiproduct collage (floating)

Ad 2: Flat lay multiproduct (floor)

Ad 3: Split screen model + product 1
Ad 4: Split screen model + product 2
Ad 5: Video; Hook + Multiproduct as before
Ad 6: Video; Unboxing and Try-on

CBO_(Pants)

• 1 ad set
  Ad 1: Multiproduct collage (floating)

Ad 2: Flat lay multiproduct (floor)

Ad 3: Split screen model + product 1
Ad 4: Split screen model + product 2
Ad 5: Video; Hook + Multiproduct as before
Ad 6: Video; Unboxing and Try-on

Products: 2 x16 ads: 32

Avatars: 2 x 2 angles x 4 concepts: 16

Angles: 2 (4 concepts)

Ad formats / concepts per angle per avatar per product: 2

CBO_(Angle 1)_(Creative Diversification)

• Products: 2
• Avatars: 2
• Angles: 2
• Ad formats / concepts per angle per avatar per product: 2

CBO_(PersDev)_Angle 1
CBO_(PersDev)_Angle 2
CBO_(Business)_Angle 1

CBO_(Business)_Angle 2